Business

#1

Strengths
S1: Successful Advertisement (I’m loving it) S2: Great partnership (Coke Cola) S3: Clean environment and playground for kids S4: Professional trainings for employees (Hamburger University)

Weaknesses
W1: Product development W2: Price W3: Management of franchisees/joint venture

Opportunities
O1: Internationalization O2: Growing dinning-out market (Especially young generations and middle age group)

Threats
T1: More health-conscious customers T2: Threats from local competitors in different countries T3: The economic downturn T4: Playing In a mature and saturated industry

SO efforts
S1-O1, S1-O2 (Placement + Promotion) Explore new oversea markets via intensive and aggressive promotions and advertisement campaigns S2-O1, S2-O2 (Promotion + Branding) Promotion and advertising with Coke Cola together to attract Coke Cola fans S3-O1, S3-O2 (Products & Service + Branding) Keep environment clean and keep kids safe and happy in the play ground, Promote for the kids thus attracting middle age group; use local popular start as the image to attract the youth group. S4-O1, S4-O2 (Services + Branding) Print out professional image as entering any new market, and continuously

#2

Strengths
S1: Successful Advertisement (I’m loving it) S2: Great partnership (Coke Cola) S3: Clean environment and playground for kids S4: Professional trainings for employees (Hamburger University)

Threats
T1: More health-conscious customers T2: Threats from local competitors in different countries T3: The economic downturn T4: Playing In a mature and saturated industry

ST efforts
S1-T2 (Promotion + Branding) Establish and maintain brand visibility within competitors, promotion campaign S1-T3 (Branding) Depict a picture which indicates that eat at McDonalds not only save your precious time, but also bring up energy in the advertisement. S1-T4 (Branding) Continuously reinforce the brand recognition via emotional attach strategy. S2-T1 (Products) Switch to healthier product lines of Coke Cola (Diet, Coffin-free, etc) S3-T1, S3-T2 (Products & Services) Provide fresh food in clean environment and delight kids with tolls and playing field facilities thus delight the adults and retain them S4-T2, S4-T4 (Service, Branding) Print out professional image as entering any new market, and continuously improving services. S4-T3 (Service) Open the door of Hamburger University to more perspective managers and excellent employees thus improving the overall quality of employees.


Weaknesses
W1: Product development W2: Price W3: Management of franchisees/joint venture

Opportunities
O1: Internationalization O2: Growing dinning-out market (Especially young generations and middle age group)

WO efforts
W1-O1 (Products) Change the menu in different countries, add some food with local flavor and move off some food that unpopular W1-O2 (Promotion, Products) Promote McDonalds “bestseller” –Fries and Big Mac, develop some new special food for family and for youth W2-O1 (Pricing & Placement) Switch to local suppliers thus lowing transportation costs, use software to monitor and control inventory thus reducing inventory costs, so that the company is able to maintain even increase profits with lower selling prices. W3-O1, W3-O2 (Service & Management) Prefer direct investment in new countries, and strictly select new franchisees/ joint venture partners and evaluate them regularly and periodically.

#3

Weaknesses
W1: Product development W2: Price W3: Management of franchisees/joint venture

Threats
T1: More health-conscious customers T2: Threats from local competitors in different countries T3: The economic downturn T4: Playing In a mature and saturated industry

WT efforts
W1-T1 (Products) Develop new products line which focus on organic food and healthier food (zero trans-fat) W1-T2 (Products) Add more flavor or new type of fast food which differentiate the company from its competitors W1-T3, W2-T3 (Products & Promotion & Pricing) Add more dollar food; buy-more-save-more promotion strategy: add a line of special offer-family size meals- with lower price to attract customers to purchase more one time W2-T1 (Pricing) Provide organic food with competitive prices to attract organic food fans W2-T4 (Promotion & Branding) Regularly promotion; Brand McDonalds with better service and more enjoyable eating experience W3-T2, W3-T4 (Management) Strictly select new franchisees/ joint venture partners and evaluate them regularly and periodically.