SWOT Analysis Of McDonalds

#1

Strengths
S1: Successful Advertisement (I’m loving it) S2: Great partnership (Coke Cola) S3: Clean environment and playground for kids S4: Professional trainings for employees (Hamburger University)

Weaknesses
W1: Product development W2: Price W3: Management of franchisees/joint venture

Opportunities
O1: Internationalization O2: Growing dinning-out market (Especially young generations and middle age group)

Threats
T1: More health-conscious customers T2: Threats from local competitors in different countries T3: The economic downturn T4: Playing In a mature and saturated industry