Starbucks Cofee Swot Analysis

Strengths
● Product diversification
● Established logo, developed brand, copyrights, trademarks, website and patents
● Company operated retail stores,International stores (no franchise)
● High visibility locations to attract customers
● Valued and motivated employees, good work environment
● Good relationships with suppliers
● Industry market leader
● Globalized
● Customer base loyalty
● Product is the last socially accepted addiction
● Widespread and consistent
● Knowledge based
● Strong Board
● Strong financial foundation

Small Business CRM solutions

In today’s business scenario, it is well agreed that companies have to be really good at what they do best. This at a reduced cost. This is achieved by doing business smartly.

The steps to do business smartly are:

Making changes in the business that will have the maximum impact.

Process automation

Effective analysis leading to improved sales

Increased customer responsiveness

Technological advancement

Since small businesses are essentially customer driven, it makes sense to have the business in more of a customer-centric role. Customer management serves the role of value addition to business, while tailoring the business to meet customer requirements based on analysis allows for value addition to the relationship with the customer. This is where a Customer Relationship Management solution comes into play. A good CRM solution is based on the following fundamentals:

Streamlining & Automation in sales

Streamlining & Automation in marketing

Increasing customer responsiveness

Productive relationship management & analysis

Time Value of Money

Time value of money is the concept of measuring the value of money over time.

Why do we care, because value of money changes with time and it’s crucial to analysis of a real estate investment to be able to measure and solve for those changes.

There are two components.

Present Value

Present value defines what a dollar is worth today.

For instance, if today’s cost for a duplex is $400,000 it can be said that $400,000 has the present value (or power to purchase) one duplex.

Future Value

Future value defines the worth of a dollar at some future time.

If $400,000 can buy a duplex today, suppose the duplex appreciates 10% and next year costs $440,000. What can be said about the future value of our $400,000? Our money is worth 10% less than its present value because next year it will take 10% more dollars to buy the duplex than it does today.

KFC SWOT ANALYSIS

Strengths

- Brand Equity
- 2nd Only to McDonald’s in Foreign Sales $550M
- Strong Cash Flows
- Generate $1B each year
- Very strong Internationally UK, Middle East, Thailand, China, Japan, Korea, Mexico
- Strong Franchise and License Fee revenues for cash flow.
- Interactive relationship marketing
- Strong trademarks recipes
- Ranks highest among all chicken restaurant chains for its convenience and menu variety.
- Largest multibranded restaurant in the world 100 KFC and Pizza Hut combos 600 KFC and Taco Bell combos.

Weaknesses

- Recent drop in sales for KFC
- Failed to rank in top 20 in growth in 2000.
- Same Store sales declined
- Lack of point of scale scanning system
- Admitted inability to provide quality service
- Lack of knowledge abut their customers
- Lack of relationship building with employees, customers and suppliers i.e. Chick-fil-a
- Question of over franchising leads to loss of control and quality
- Lack of focus on R&D

Six Deadly Small Business Marketing Mistakes - MISTAKE NUMBER THREE

Not Having a Systematic Referral Generating Program

If you don't have a systematic referral program you are missing out on one of the simplest, lowest cost, ways to generate your highest quality customers. Referrals are the lifeblood of small business and if you haven't yet institutionalized a referral program, you're making a huge mistake.

Why are Referrals so Powerful?
The reason referrals are so powerful is because they come from a credible third-party that has experienced first hand the benefits of doing business with you.
They are even more powerful when they come from a friend because you know that a friend has no ulterior motivations but to do what’s in your best interest. You can believe what you friend is saying versus hearing a commercial from a salesperson whose sole purpose is to make money from you.

Referrals are also valuable because most of the time they are completely free. How would you like to receive the benefits of the most compelling sales advertisement on earth for absolutely nothing? You can through referrals.

Six Deadly Small Business Marketing Mistakes - MISTAKE NUMBER TWO

Not Differentiating Your Business From Your Competition

Avis Rent a Car "We're number two. We try harder."
Federal Express "When it absolutely, positively has to be there."
Dominos Pizza "Fresh, hot pizza in 30 minutes or less"

What do all three of these slogans have in common? They are powerful statements of uniqueness that helped to propel their respective companies to success.

Avis Car Rental knew that Hertz, the number one car rental company, was so much bigger than them that they couldn't compete head on so they positioned themselves as the number two car company that worked harder for the customer.

Federal Express based their slogan on a promise of delivery reliability. Dominos based their slogan on the fact that most pizza eaters don't car how much stuff is on it but that it was hot, fresh, and delivered fast.

Your Unique Selling Proposition

Each of these slogans is their respective company’s unique selling proposition (USP). A USP is something that differentiates you from all your competitors both local and industry-wide. It’s what makes you so unique that people will choose to do business with you over any of your competitors. Your USP states your distinct advantage.

SWOT Analysis Of McDonalds

#1

Strengths
S1: Successful Advertisement (I’m loving it) S2: Great partnership (Coke Cola) S3: Clean environment and playground for kids S4: Professional trainings for employees (Hamburger University)

Weaknesses
W1: Product development W2: Price W3: Management of franchisees/joint venture

Opportunities
O1: Internationalization O2: Growing dinning-out market (Especially young generations and middle age group)

Threats
T1: More health-conscious customers T2: Threats from local competitors in different countries T3: The economic downturn T4: Playing In a mature and saturated industry

Six Deadly Small Business Marketing Mistakes - MISTAKE NUMBER ONE

Not Having A Marketing Plan

In my small business consulting experience I have noticed a similar attribute that is common in most entrepreneurs and business owners. Most are "do’ers" rather than "planners." In reality, being a do’er is perhaps the ultimate mark of a successful person. It’s what makes entrepreneurs a rare breed. Rather than thinking or wishing, they get out there and make something happen.

But I have encountered many small business owners who get into trouble "doing" the wrong marketing activities the right way or "doing" the right marketing activities the wrong way. If you want to "do" the right marketing activities the right way you must start with a marketing plan. You don’t have to kill a tree to create an effective marketing plan. In fact, you can create a successful plan for your small business in just one day. To begin, don’t worry about writing style or making your plan fancy. Just go get a pencil and paper and let’s get started.

Step 1 - Understand Your Market and Competition

How to Start a Consulting Business

Years ago, a "good job" meant working for a large, stable company, getting a
regular income with some additional benefits, and eventually retiring at a ripe old
age. Today, the same definition doesn't hold for many people. Instead, a "good
job" may mean one that leaves time to spend with the family or one that provides
a better-than-average income or one that allows you to work in the comfort of
your own home. If these aspects appeal to you, then consulting may be a viable
option.

Several years ago, I decided to leave the company I worked for and offer my
engineering skills on a contract basis to any company that was willing to pay for
them. I was lucky enough to know several consultants who gave me good advice
on starting out. Here are the questions that I asked six years ago, and that most
people ask me today.

1. When is a good time to become a consultant?

Four P’s of KFC Kentucky Fried Chicken Marketing mix

KFC Corporation, or KFC, founded and also known as Kentucky Fried Chicken, is a chain of fast food restaurants based in Louisville, Kentucky. KFC is a brand and operating segment, called a "concept" of Yum! Brands since 1997 when that company was spun off from PepsiCo.

KFC primarily sells chicken in form of pieces, wraps, salads and sandwiches. While its primary focus is fried chicken, KFC also offers a line of roasted chicken products, side dishes and desserts.

The marketing mix is generally accepted as the use and specification of the 'four
Ps' describing the strategic position of a product in the marketplace.

• Product
• Price
• Place
• Promotion

The Five Forces Framework And PEST Analysis of Coca-Cola Company

Barriers to Entry:
The several factors that make it very difficult for the competition to enter the soft drink market include:

• Bottling Network: Both Coke and PepsiCo have franchisee agreements with their existing bottler’s who have rights in a certain geographic area in perpetuity. These agreements prohibit bottler’s from taking on new competing brands for similar products. Also with the recent consolidation among the bottler’s and the backward integration with both Coke and Pepsi buying significant percent of bottling companies, it is very difficult for a firm entering to find bottler’s willing to distribute their product.
  

Business Stratergies Of Bajaj Auto

Marketing Strategies

The focus of BAL off late has been on providing the best of the class models at competitive prices. Most of the Bajaj models come loaded with the latest features within the price band acceptable by the market. BAL has been the pioneer in stretching competition into providing latest features in the price segment by updating the low price bikes with the latest features like disk-brakes, anti-skid technology and dual suspension, etc.

McDonald’s : Behind The Golden Arches - Part : The McDonald’s Story - Genesis

Formed in 1954, McDonald's brand is the leading global foodservice retailer with more than 30,000 local restaurants serving nearly 50 million people in more than 120 countries each day. Our rich history began with the founder Ray Kroc's vision and his commitment, transformed in our talented executives, and will keep the shine on McDonald's arches for years to come.

McDonald's Mission

McDonald's mission is to be our customers' favorite place and way to eat with inspired people who delight each customer with unmatched quality, service, cleanliness and value every time ... we invite you to be the part of this winning team and give yourself an opportunity to grow with the family of people striving to create smiles on the faces of millions of people everyday.

How to Select the Right Name for Your Business

Drive through any rural town and you will see that many local businesses are still named after their owners. "Walker's Drugstore" and "Carl's Café" monikers are still common in these areas, but for most new businesses, naming it after yourself is not always the best bet. Many rural American towns are frozen in time -- they are part of a micro-economy that has little room for growth and, in many cases, are on their way out. Most budding entrepreneurs are not looking to start a business in this vein, so most startups should avoid using their own name as the business name.

There are a number of exceptions in which using your own name is really the best marketing option. If you are a well-known expert in your field and customers will be driven to purchase your product because of your name, by all means, use your own name. Artists, such as clothes designers and painters, use their own names for obvious reasons and customers come to identify styles by the artists' names. Small construction firms are also named after the owner, though most national and international startups are getting away from that trend. Doctors, lawyers and accountants incorporate under their own name, but again, they are counting on their positive reputation to drive sales. If your business idea does not rely on your current reputation to succeed, consider developing a more descriptive way to identify your venture.

How Does The Payday Loans Processes Works

How Does The Payday Loans Processes Works?
Payday loans have been in the news for some time now, as tradditional lenders rail againsst them. The reason they have garnered so much attention is that they are extremely popular. Bamnks and other lenders feel justifiably threatened by them and, thus, lash out agaibnst paydy lenders in an attempt to sway popular opinion. Of course, this has done little to stem the flood of consummers masking use of these shotr-term loans. However, while psayday loaans are oviously of immense benefit to consumers, many find they are unclear about the process by which these looans are obtained. You will find a brief rundown of the proess beloiw.

Coca-Cola Business Strategy Part 3

4.0 Five Forces Analysis
Today, soft drink industry is a very competitive industry to be in. Porter's five
forces model shows us that there is already a strong barrier to entry established
by the traditional concentrate producers such as Coca-Cola, suppliers' bargaining
power is strong, buyers' power is weak, substitutes for beverage products are easy
to produce, and the intensity of rivalry is strong since the industry is already
facing a slow growth and high industry concentration.

4.1 Suppliers' Bargaining Power
Suppliers' bargaining power in this beverage industry is strong. For example, the
soft drink ingredient producer - NutraSweet who specializes in producing
concentrate sweeteners. Since there is a rising concern in health and safety
issues in the soft drink drinking within the consumer market, the healthier
sweetener, aspartame, that NutraSweet markets allowed it to have a high impact and
input on costs of each bottler's product costs. Since NutraSweet was the only
marketer that marketed the standard aspartame the costs of using NutraSweet's
aspartame is relatively high compare to other substitutes such as sugar.

Coca-Cola Business Strategy Part 2

3.1.3 Technological Factor
The advancements of technology in the fields of soft drink raw material,
production, information and communication technology (ICT) and logistics have
great positive impacts on the operation of Coca-Cola. The availability of new
soft drink ingredients enables Coca-Cola to introduce new variants of its products
to its existing consumers, not forgetting to attract the new consumer groups. The
use of the latest information technology has made the company "colonized" the new
generation of soft drink consumers with the latest features of song downloading.
The presence of company website enables the world to "keep in touch" with the
latest developments of Coca-Cola. The Digital Sotrytelling Theater, located in
Las Vegas tells stories of Coca-Cola through the use of short video vignettes
developed by multimedia technology.

3.1.4 Social / Cultural Factor
In recent years, there have been voices of anti-Coca-Cola being aroused in the
world marketplace. The most recent case is the call for Coca-Cola to stop its
sponsorship of Live 8 in India. Such negative sentiment is due to severe water
shortages and underground water pollution caused by Coca-Cola production
activities, and distribution of its toxic waste to local farmers as fertilizer.
Top level management shall review their sponsorship policy and business ethics in
foreign countries (Indymedia UK).

Coca-Cola Business Strategy

1.0 Introduction
Coca-Cola has sold more than one billion servings every day. More than 10,450 beverages are consumed every second. The company achieved earnings of $4,347,000,000 in 2003. It is present on all seven continents and is recognized
by 94% of the world population. How did Coca-Cola grow from its humble roots as a
home-brewed Georgia-based patent medicine to be the international soft drink
powerhouse that it is today? Coca-Cola used numerous technologies to achieve its
rise to the top of the soft drink industry, defining new technologies and
establishing paradigms that popped the status quo like a cap from a soda bottle.
Through technology, Coca-Cola perfected Coke as a beverage and spread it
throughout the world. Even today, the US soft drink industry is organized on this
principle. "The Coca-Cola Company" is now the largest soft drink company in the
world. Every year 800,000,000 servings of just "Coca-Cola" are sold in the U.S
alone.

6 Tips to Small Business Success in 2010

It’s a tough business environment but there’s hope for the small business owner to succeed in 2010. We’ve compiled six tips to help you re-think the market and how to approach it.

1. Don’t Take Notes From Big Business

Is your marketing not yielding results justifying the investment? Before you react, consider your view of marketing itself. There’s a tendency for small business owners to consider marketing in the way big businesses practice it.

To illustrate the point, think of five advertisements. Now, compare your marketing budget to theirs. Do they compare?
Celebrity endorsements, television commercials and billboard ads are expressions of marketing that typically come to mind. It’s natural. We’re a product of our environment and we’re constantly saturated with corporate messaging.

How businesses have marketed over the past 80 years is a result of mass production. Large-scale output led to mass marketing and created mass media. Like its products, companies found that packaging and delivering marketing content was also an efficient business practice.

Businesses wanted their messages to be seen by the most people possible. The bigger, the better philosophy worked because demand exceeded supply. “Market” evolved into a verb. It became something that producers did to customers.

How To Get An Extra $300 (or more) Per Month And Build You’re Credentials Just By Sharing What You Know With Others

What you are about to read is not quantum physics or the newest get rich scheme. It is so simple many of you may consider discounting it before you take action and apply the information we are sharing. If you are an entrepreneur, at one time or another you can probably relate to being strapped for money. When this happened with our company instead of going into debt we decided to get CREATIVE!

This is exactly what we did and how we did it. We are entrepreneurs who own 3 small businesses. We are full time magicians - our entertainment company MAGICTAINMENT(www.MagictainmentShow.com & www.DavidBreth.com) specializes in creating unforgettable events whichpeople remember for a long time (we make HR directors look good and tame even the most hard to please CEO). The second business is LAS Productions Publications which offers ghost writing and information products, with the third being David Breth & Associates (www.DavidBreth.net), our small business coaching company.

How to Know if a Home Business is Right for You

This site is a sales pitch for The Reverse Funnel marketing system, a home-based business selling discount resort travel memberships with a business opportunity.

Success Factor, First, Fast, Focus

Success Factor! First, Fast Focused Using the three F s for your business success factor will take you to the top.

First: The dictionary states The one ranking, or coming before or above all others! If you truly want to have success now days you need to be first. The world is full of business opportunities. The people ranking on the top are the ones succeeding. In order to be first you have to have drive, desire and commitment. You need to come before all others. Think of how it felt to be first at winning a game. The first bicycle you road. The first car you drove. Take all those feelings and become FIRST in your business.

Save money by switching energy suppliers

The gas and electricity being the vital requirements of life needs to be taken care of. Today, large number of suppliers exist in the market for the purpose to meet these needs of the people. The prominent suppliers are the British gas, Scottish power , the Npower, the EDF energy, the EON, the Scottish and Southern energy. All these are regarded as the reliable and the best gas and electricity suppliers. People trust them because they offer good quality services to their users.

Comparing the Energy suppliers become a tough task with such a huge number of energy suppliers available in the market. In order to allure the users, each of the supplier comes with lucrative packages .

Make Money At Home: Is It Tricky?

The urge to make money is nothing new. It is a fact that there must not be a single human being on earth who doesn’t desire to earn easy money. But is it really very difficult to earn money?

The answer to above question is no! Surely not! Unlike past when there were not many options to earn money, now things have totally changed. Today with the help of the best technological invention i.e. Internet, there are thousands of opportunities available by which a person can earn money fast. Not only that, even the person can easily make money at home. Isn’t just wonderful? Yes it is!