Six Deadly Small Business Marketing Mistakes - MISTAKE NUMBER THREE

Not Having a Systematic Referral Generating Program

If you don't have a systematic referral program you are missing out on one of the simplest, lowest cost, ways to generate your highest quality customers. Referrals are the lifeblood of small business and if you haven't yet institutionalized a referral program, you're making a huge mistake.

Why are Referrals so Powerful?
The reason referrals are so powerful is because they come from a credible third-party that has experienced first hand the benefits of doing business with you.
They are even more powerful when they come from a friend because you know that a friend has no ulterior motivations but to do what’s in your best interest. You can believe what you friend is saying versus hearing a commercial from a salesperson whose sole purpose is to make money from you.

Referrals are also valuable because most of the time they are completely free. How would you like to receive the benefits of the most compelling sales advertisement on earth for absolutely nothing? You can through referrals.