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Four P’s of KFC Kentucky Fried Chicken Marketing mix

KFC Corporation, or KFC, founded and also known as Kentucky Fried Chicken, is a chain of fast food restaurants based in Louisville, Kentucky. KFC is a brand and operating segment, called a "concept" of Yum! Brands since 1997 when that company was spun off from PepsiCo.

KFC primarily sells chicken in form of pieces, wraps, salads and sandwiches. While its primary focus is fried chicken, KFC also offers a line of roasted chicken products, side dishes and desserts.

The marketing mix is generally accepted as the use and specification of the 'four
Ps' describing the strategic position of a product in the marketplace.

• Product
• Price
• Place
• Promotion

Business Stratergies Of Bajaj Auto

Marketing Strategies

The focus of BAL off late has been on providing the best of the class models at competitive prices. Most of the Bajaj models come loaded with the latest features within the price band acceptable by the market. BAL has been the pioneer in stretching competition into providing latest features in the price segment by updating the low price bikes with the latest features like disk-brakes, anti-skid technology and dual suspension, etc.

McDonald’s : Behind The Golden Arches - Part : The McDonald’s Story - Genesis

Formed in 1954, McDonald's brand is the leading global foodservice retailer with more than 30,000 local restaurants serving nearly 50 million people in more than 120 countries each day. Our rich history began with the founder Ray Kroc's vision and his commitment, transformed in our talented executives, and will keep the shine on McDonald's arches for years to come.

McDonald's Mission

McDonald's mission is to be our customers' favorite place and way to eat with inspired people who delight each customer with unmatched quality, service, cleanliness and value every time ... we invite you to be the part of this winning team and give yourself an opportunity to grow with the family of people striving to create smiles on the faces of millions of people everyday.

Coca-Cola Business Strategy Part 3

4.0 Five Forces Analysis
Today, soft drink industry is a very competitive industry to be in. Porter's five
forces model shows us that there is already a strong barrier to entry established
by the traditional concentrate producers such as Coca-Cola, suppliers' bargaining
power is strong, buyers' power is weak, substitutes for beverage products are easy
to produce, and the intensity of rivalry is strong since the industry is already
facing a slow growth and high industry concentration.

4.1 Suppliers' Bargaining Power
Suppliers' bargaining power in this beverage industry is strong. For example, the
soft drink ingredient producer - NutraSweet who specializes in producing
concentrate sweeteners. Since there is a rising concern in health and safety
issues in the soft drink drinking within the consumer market, the healthier
sweetener, aspartame, that NutraSweet markets allowed it to have a high impact and
input on costs of each bottler's product costs. Since NutraSweet was the only
marketer that marketed the standard aspartame the costs of using NutraSweet's
aspartame is relatively high compare to other substitutes such as sugar.

Coca-Cola Business Strategy Part 2

3.1.3 Technological Factor
The advancements of technology in the fields of soft drink raw material,
production, information and communication technology (ICT) and logistics have
great positive impacts on the operation of Coca-Cola. The availability of new
soft drink ingredients enables Coca-Cola to introduce new variants of its products
to its existing consumers, not forgetting to attract the new consumer groups. The
use of the latest information technology has made the company "colonized" the new
generation of soft drink consumers with the latest features of song downloading.
The presence of company website enables the world to "keep in touch" with the
latest developments of Coca-Cola. The Digital Sotrytelling Theater, located in
Las Vegas tells stories of Coca-Cola through the use of short video vignettes
developed by multimedia technology.

3.1.4 Social / Cultural Factor
In recent years, there have been voices of anti-Coca-Cola being aroused in the
world marketplace. The most recent case is the call for Coca-Cola to stop its
sponsorship of Live 8 in India. Such negative sentiment is due to severe water
shortages and underground water pollution caused by Coca-Cola production
activities, and distribution of its toxic waste to local farmers as fertilizer.
Top level management shall review their sponsorship policy and business ethics in
foreign countries (Indymedia UK).

Coca-Cola Business Strategy

1.0 Introduction
Coca-Cola has sold more than one billion servings every day. More than 10,450 beverages are consumed every second. The company achieved earnings of $4,347,000,000 in 2003. It is present on all seven continents and is recognized
by 94% of the world population. How did Coca-Cola grow from its humble roots as a
home-brewed Georgia-based patent medicine to be the international soft drink
powerhouse that it is today? Coca-Cola used numerous technologies to achieve its
rise to the top of the soft drink industry, defining new technologies and
establishing paradigms that popped the status quo like a cap from a soda bottle.
Through technology, Coca-Cola perfected Coke as a beverage and spread it
throughout the world. Even today, the US soft drink industry is organized on this
principle. "The Coca-Cola Company" is now the largest soft drink company in the
world. Every year 800,000,000 servings of just "Coca-Cola" are sold in the U.S
alone.