Starbucks Cofee Swot Analysis

Strengths
● Product diversification
● Established logo, developed brand, copyrights, trademarks, website and patents
● Company operated retail stores,International stores (no franchise)
● High visibility locations to attract customers
● Valued and motivated employees, good work environment
● Good relationships with suppliers
● Industry market leader
● Globalized
● Customer base loyalty
● Product is the last socially accepted addiction
● Widespread and consistent
● Knowledge based
● Strong Board
● Strong financial foundation